Eastmallbuy, a prominent player in the beauty purchasing market, has been instrumental in bridging the gap between Asian beauty brands and consumers in American and European markets. As the demand for international beauty products continues to rise, Eastmallbuy's insights into popular categories and brand trends are invaluable for both manufacturers and consumers.

Popular Categories in the Beauty Space

The American and European markets have shown a strong appetite for specific categories in the beauty sector. According to Eastmallbuy's data, the following categories are currently trending:

• Skincare:
• Makeup:
• Haircare:
• Fragrance:

Emerging Beauty Brands

Eastmallbuy has identified several Asian brands that are becoming household names in Western markets:

• Innisfree:
• Fenty Beauty:
• Dr. Jart+:
• SUQQU:

Trends to Watch

Looking ahead, Eastmallbuy highlights several key trends in the beauty purchasing market:

1. Clean Beauty:
2. Technology-Driven Products:
3. Customization:
4. Cross-Cultural Collaborations:

For more detailed insights and weekly updates on the latest beauty trends in the American and European markets, visit Eastmallbuy.